We had the honour of upgrading the LOUD team's brand visual identity in 2020. At the time, the team had just celebrated their first anniversary and was entering a period of rapid growth. They sought to upgrade its existing brand identity to establish a more deeply ingrained brand and team image while satisfying a wider range of application scenarios, expanding influence and content output needs. During this project, we made many attempts and innovations, such as re-creating their logo, developing visual elements, designing peripheral products, and composing a series of story-telling illustrations. Starting from the core, we developed a series of visual elements around the LOUD brand personality and its existing design. We then integrated and optimized all fragmented visual parts into a highly unified, personalized, and bold brand visual solution. The entire project process was like an exciting journey, and as creators, we thoroughly enjoyed it. We hope that this sharing can receive more valuable feedback and exchanges. If you like our work, please leave a comment or send message.
